Homes.co.nz - Agent pages re-design
homes.co.nz is a New Zealand property platform that provides free property data, insights, estimated home estimates and connects kiwi's to local real estate agents.
The agent, real estate branch and rental branch pages were created to help connect homeowners to local agents. The prospective home seller can search their local area, where they will find a curated list of the top real estate agents and branches they can contact.
My role
Product designer
Product
Landing page, agent page, real estate branch page, & rental branch page
Tools used
Figma & Figjam
Time
May 2023-June 2023
The problem
The goal of this initiative was to modernize the agent pages on homes.co.nz both design and technical. Meaning, these are the last pages on homes.co.nz since the initial re-design to be updated. Updating these pages will help the process of enhancing and expanding the product, achieving the project's goal of improving the app's functionality and increasing the overall user experience.
Why?
Engineering benefits, it allows for easier product modifications and building.
It will bring more design consistency across the site.
We will be able to build upon the product making it a better experience for users.
Before
Design process
I worked on this project a year before so re-used previous wireframes and designs which I presented to the respective stakeholders.
Once I received the feedback, I started to work on high fidelity design work.
Wireframes
Feedback from stakeholders
Initiating the design process after collecting feedback contributed to its faster design work. This approach decreased the need for back-and-forth communication, minimising the need for extensive feedback throughout the project.
Designs
Results
I worked closely with one of our developers to hand over and test the designs.
Once the designs were live, we made the decision to incorporate a Hotjar survey to gather feedback from our agents and users. Unfortunately, the survey results didn't meet our expectations,.
Measuring the impact of the design changes proved challenging. Given that the design alterations were relatively minor, we concluded that conducting user testing or tracking metrics such as click-through rates may not be essential in this case.
Learnings
We revamped the agent page, which provided a solid foundation for future product enhancements, allowing us to build on its capabilities smoothly.
With a more streamlined and efficient design, developers could more easily implement updates and improvements, resulting in an enhanced experience for our customers.
Overall, this optimization effort for the agent page set the stage for a more customer-centric product. For me personally, I think having the feedback from the stakeholders in the beginning made for a better and smoother design process, once we were done with the final designs and happy with the outcome we went ahead and handed them over to the developers.