Unplugged - website design
With a distinct personality and unconventional voice of their brand, Unplugged is a unique bike touring company based in Salt Lake City, Utah. Unplugged's philosophy is to foster meaningful connections with nature and others by venturing out into our world unplugged from our phones.
My role
Designer
Product
Unplugged website
Tools used
Figma, relume.io, framer
Date
Oct 2023 - March 2024
The process
This was the first time building a website from scratch, where I had the opportunity to lead a project independently, working directly with clients. I wanted to practice using AI tools, so I researched and used the necessary AI tools to assist me in the beginning.
I used an AI tool called Relume.io site builder, which created a site map and wireframes. I also established the color scheme, played around with font styles and formed typography hierarchy.
AI generated sitemap
AI generated wireframe
Colour scheme
Wireframes
Feedback
Throughout the entire project, I wanted to maintain a transparent and collaborative approach with the clients, sharing all designs with them throughout the whole process via email & Figma.
After receiving their approval on the initial wireframes, and more high fidelity designs done in Figma. I then transfered the designs into Framer. There were many refinements and subtle tweaks throughout the process, but in the end we were able to finalize the designs for deployment.
Final designs
Personal learnings
Things take time, working with clients takes time and change is inevitable. I loved working on this project, finding new AI tools to assist me through the process and working with clients who allowed me full creative control brought a lot of joy throughout this experience.
Being present, adaptable and accommodating are foundational in my process. Design, for me, is creating something that has impact whether it is bringing more engagement to a company's site or just a "this looks good" is meaningful to me and my work.
Next steps
Unfortunately because of budget constraints I could no longer maintain the website so I handed over the project to the founders of unplugged.
But I am so proud of this experience it was fun working with the founders, developing my skills in Framer, brand development and web design. I will always appreciate this experience and take my learnings with me throughout my career.